Research on Communication Strategy of Short Drama with Red Theme

DOI

10.2991/978-2-38476-541-6_99How to use a DOI?

Keywords

Red-themed Micro-Drama; Refreshing Rhythm; Emotional Resonance; Communication Strategy

Abstract

This study investigates the synergistic mechanisms between “pleasure rhythm” and “emotional resonance” in red-themed micro-series, addressing the core challenge of how to achieve lightweight, youth-oriented yet profound dissemination of red culture in the digital media era. The paper first conducts textual analysis on three leading dramas on Hongguo Short Drama Platform from 2024-2025: “go south Journey”, “Hidden World: Autumn Cicada”, and “Back to 1944: Fighting Japanese in Northeast China”. By integrating narratology and affective communication theories, it deconstructs the differentiated strategies of these works in temporal compression, conflict density, and suspense construction across “pleasure” dimensions. Subsequently, it explores how these works activate emotional resonance among Gen Z audiences through historical detail reconstruction, projection of character identity anxieties, and translation of youth discourse. The research reveals that frequent plot twists and strong situational immersion can rapidly deliver “pleasure points”; narrative details anchored in historical records and cross-temporal emotional connections transform red spirit into “perceptible and empathetic” contemporary experiences. When “pleasure rhythm” and “emotional resonance” achieve dynamic equilibrium, works can avoid the historical nihilism of “anti-Japanese miracle dramas” while transcending traditional propaganda models to achieve a win-win between commercial benefits and mainstream values. Based on these findings, the paper proposes a multi-platform distribution strategy encompassing a historical authenticity baseline setting, modular design of pleasure rhythm modules, youth-oriented symbolic emotional integration, and further suggests leveraging emerging tools like short video algorithm recommendations, AR/AI immersive technologies, and interactive bullet-screen co-creation to continuously amplify the penetration and vitality of red culture.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Meng Zhang
PY  - 2026
DA  - 2026/02/26
TI  - Research on Communication Strategy of Short Drama with Red Theme
BT  - Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)
PB  - Atlantis Press
SP  - 898
EP  - 905
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-541-6_99
DO  - 10.2991/978-2-38476-541-6_99
ID  - Zhang2026
ER  -