Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)

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Saturn Symbol of Vivienne Westwood: From Punk Rebellion to Cultural Totem

Authors
Yuxin Chen1, *
1Emily Carr University of Art & Design, Vancouver, BC, V5T 0H2, Canada
*Corresponding author. Email: ychen37264@ecuad.ca
Corresponding Author
Yuxin Chen
Available Online 26 February 2026.
DOI
10.2991/978-2-38476-541-6_9How to use a DOI?
Keywords
Subculture; Saturn; Symbolism; Punk
Abstract

Vivienne Westwood’s gradual growth from a street subculture representative to an evergreen tree among high-end clothing brands is inseparable from its rich brand heritage and pioneering spirit. This article uses the Saturn symbol, a visual totem of the iconic brand spirit, as a perspective to delve into the underlying reasons why it inspires people and motivate them to pursue it, and combines text analysis to interpret the growth path of this rebellious brand. The study found that the two-way meaning carried by the Saturn symbol perfectly connects the revolution of historical and modern thoughts, thereby causing cultural resonance and injecting fresh inspiration and thinking perspectives into the industry. Because of its timely and innovative discussion of social issues, its success is inevitable. The orb is a carrier with a symbolic and appropriate meaning that aligns with the brand spirit. It is highly dynamic and capable of constantly absorbing new ideas to sustain the vitality of Vivienne Westwood.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 February 2026
ISBN
978-2-38476-541-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-541-6_9How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuxin Chen
PY  - 2026
DA  - 2026/02/26
TI  - Saturn Symbol of Vivienne Westwood: From Punk Rebellion to Cultural Totem
BT  - Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)
PB  - Atlantis Press
SP  - 74
EP  - 80
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-541-6_9
DO  - 10.2991/978-2-38476-541-6_9
ID  - Chen2026
ER  -