Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)

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The Significance and Impact of IP Industry Development

Taking the “Pokémon” IP as an Example

Authors
Weigang Lin1, *
1Department of Literature and Art, Jinshan College of Fujian Agriculture and Forestry University, Fuzhou, Fujian, 350002, China
*Corresponding author. Email: llwwwggg@outlook.com
Corresponding Author
Weigang Lin
Available Online 26 February 2026.
DOI
10.2991/978-2-38476-541-6_8How to use a DOI?
Keywords
Pokémon; cross-media narrative structure; globalization strategy; user emotional connection; emotion-driven
Abstract

Against the backdrop of the booming global IP industry, the long-term operational strategies and core values of successful IP industries have become the focus of attention. Based on this, this paper primarily focuses on the cross-media narrative construction, global layout, and industry expansion, aiming to explore the core theoretical significance of emotion-driven factors for the sustainable development of IP. This emotion-driven connection is not the product of a single stage but serves as a critical link throughout the entire IP operation process. It spans from the construction of emotional anchors in cross-media narratives, to the emotional resonance sparked by integrating local cultural symbols into global expansion strategies, and finally to the tangible expression of user emotions, thereby achieving the transformation from emotional identification to commercial value. This case study shows how emotional connections play a crucial role in the long-term operation of IP, and provides a model for practical development of the IP industry.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 February 2026
ISBN
978-2-38476-541-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-541-6_8How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Weigang Lin
PY  - 2026
DA  - 2026/02/26
TI  - The Significance and Impact of IP Industry Development
BT  - Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)
PB  - Atlantis Press
SP  - 62
EP  - 73
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-541-6_8
DO  - 10.2991/978-2-38476-541-6_8
ID  - Lin2026
ER  -