The Influence Mechanisms of AI on Users’ Willingness to Pay on Social Media

DOI

10.2991/978-2-38476-541-6_53How to use a DOI?

Keywords

Artificial Intelligence; Users’ Willingness; Content-Generation; Recommendation-System

Abstract

With the rapid advancement of generative artificial intelligence, the communicative logic of social media deeply transforms: AI not only plays a central role since it generates content but also increasingly governs information distribution and regulates visibility via the Recommendation-System Mechanism. Against this backdrop, this study examines AI’s dual role across these two mechanisms. Different mechanisms of content generation along with recommendations shape variations in user behavior then this study analyzes them. It betters study into the human, AI link and recommendation tools, also giving rule views and concept aid for firms and sites.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yiran Zhang
PY  - 2026
DA  - 2026/02/26
TI  - The Influence Mechanisms of AI on Users’ Willingness to Pay on Social Media
BT  - Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)
PB  - Atlantis Press
SP  - 477
EP  - 484
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-541-6_53
DO  - 10.2991/978-2-38476-541-6_53
ID  - Zhang2026
ER  -