Study on Strategy of Image Improvement of Rural Tourism Destination in Jiangsu Province under the Perspective of All-region Tourism

DOI

10.2991/978-2-38476-541-6_65How to use a DOI?

Keywords

All-region tourism; Jiangsu Province; Rural tourism; Destination image; Enhancement strategies

Abstract

This study explores strategies to enhance the image of rural tourism destinations in Jiangsu Province within the framework of all-region tourism. It identifies key challenges such as product homogeneity, insufficient infrastructure, uneven service quality, and weak brand development. Corresponding strategies are proposed, including innovative tourism product development, infrastructure optimization, service quality improvement, and strengthened brand marketing. The study offers practical policy recommendations to support sustainable rural tourism growth, enhance market competitiveness, and con-tribute to rural revitalization in Jiangsu.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jingchen Wang
AU  - Xueqian Song
PY  - 2026
DA  - 2026/02/26
TI  - Study on Strategy of Image Improvement of Rural Tourism Destination in Jiangsu Province under the Perspective of All-region Tourism
BT  - Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)
PB  - Atlantis Press
SP  - 592
EP  - 598
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-541-6_65
DO  - 10.2991/978-2-38476-541-6_65
ID  - Wang2026
ER  -