Analysis of Design Requirements for Guochao Lacquer Line Carving Products Targeting Generation Z Based on the KANO Model

DOI

10.2991/978-2-38476-541-6_38How to use a DOI?

Keywords

Generation Z; carved lacquer thread craftsmanship; Guochao products; design demands

Abstract

With the rise of Guochao consumption, the modern translation design of intangible cultural heritage has encountered significant opportunities. As a traditional handicraft from Southern Fujian, the existing forms of carved lacquer thread products show a notable gap with the emotional and personalized demands of Generation Z, the main consumer force. This study analyzes consumer demands by constructing a demand indicator system encompassing four dimensions—cultural identity, aesthetics, emotional experience, function, and value—and applying the KANO model and Better-Worse coefficient analysis. The research indicates that cost-effectiveness is a basic demand; attractive demands such as positive emotional incentives, authenticity of craftsmanship, trendiness in color matching, and interactive experience constitute the core advantages for product differentiation; while the innovativeness of patterns is an expected demand, serving as a key factor in enhancing user satisfaction. The study proposes corresponding design strategies to provide references for the design of Guochao products featuring carved lacquer threads.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xingyuan Huang
PY  - 2026
DA  - 2026/02/26
TI  - Analysis of Design Requirements for Guochao Lacquer Line Carving Products Targeting Generation Z Based on the KANO Model
BT  - Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)
PB  - Atlantis Press
SP  - 337
EP  - 352
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-541-6_38
DO  - 10.2991/978-2-38476-541-6_38
ID  - Huang2026
ER  -