From “Object Display” to “Contextual Narratives”: Digital Innovation Pathways for the Yue Kiln Celadon Museum

DOI

10.2991/978-2-38476-541-6_40How to use a DOI?

Keywords

Yue Kiln celadon; museum exhibitions; digital innovation; intangible cultural heritage

Abstract

As a national intangible cultural heritage, Yue Kiln celadon currently faces significant constraints in traditional museum exhibition practices, characterized by an overemphasis on artifacts, insufficient narrative construction, and limited visitor engagement. Such limitations make it difficult to meet the digital-era expectations of younger audiences, who increasingly seek immersive and interactive cultural experiences. Drawing on new museology and digital-empowerment theories, this study constructs an integrated analytical framework of the “intangible-heritage value chain—museum narrative reconstruction—digital toolbox.” Based on a survey of 310 visitors, the empirical findings reveal key demands in narrative presentation, interactivity, and digital-technology integration. Accordingly, the study proposes a systemic innovation pathway encompassing thematic narrative redesign, immersive technological enhancement, and a cultural-creative social-interaction loop. The aim is to offer both theoretical insights and practical strategies for the dynamic transmission of Yue Kiln celadon and for strengthening Cixi’s branding as the “City of Secret-Color Porcelain.”

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiang Chen
PY  - 2026
DA  - 2026/02/26
TI  - From “Object Display” to “Contextual Narratives”: Digital Innovation Pathways for the Yue Kiln Celadon Museum
BT  - Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)
PB  - Atlantis Press
SP  - 359
EP  - 365
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-541-6_40
DO  - 10.2991/978-2-38476-541-6_40
ID  - Chen2026
ER  -