Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)

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Game Interaction Design Optimization for Enhanced User Experience

Authors
Yang Zhan1, *
1College of Computer and Information Engineering, Nanjing Tech University, Nanjing, Jiangsu Province, 210000, China
*Corresponding author. Email: yzinnj@139.com
Corresponding Author
Yang Zhan
Available Online 26 February 2026.
DOI
10.2991/978-2-38476-541-6_47How to use a DOI?
Keywords
Gaming User Experience (UX); Interaction Design; Player Retention; Interface Usability; Heuristic Evaluation
Abstract

With the global gaming industry experiencing rapid growth, user experience (UX) optimization has become a key factor in achieving commercial success. As competition intensifies, developers are realizing that superior UX design significantly impacts player retention and engagement. While previous research has primarily focused on graphical quality and technical performance, this study shifts attention to the crucial yet often overlooked domain of interaction design—specifically, the influence of intuitive interfaces and responsive systems on player satisfaction. Through a comprehensive methodology including literature review, heuristic evaluations of Genshin Impact, Animal Crossing: New Horizons, and Among Trees, and cross-regional testing, we identify three critical UX challenges: 1. Complex navigation structures that create unnecessary barriers for new players. 2. Inconsistent feedback mechanisms leading to frustration, especially among casual gamers. 3. Underutilized player analytics representing missed opportunities for personalization. These findings highlight the growing importance of player-centered design. By addressing these issues, developers can create more accessible experiences that appeal to broader audiences. In an industry where player expectations continue to rise, prioritizing thoughtful interaction design may become as vital to long-term success as technological advancement.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 February 2026
ISBN
978-2-38476-541-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-541-6_47How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yang Zhan
PY  - 2026
DA  - 2026/02/26
TI  - Game Interaction Design Optimization for Enhanced User Experience
BT  - Proceedings of the 2025 5th International Conference on Culture, Design and Social Development (CDSD 2025)
PB  - Atlantis Press
SP  - 423
EP  - 429
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-541-6_47
DO  - 10.2991/978-2-38476-541-6_47
ID  - Zhan2026
ER  -