Proceedings of the International Conference on Advancements in Computing Technologies and Artificial Intelligence (COMPUTATIA-2025)

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Unlocking Strategic Insights: Elevating Business Intelligence through Advanced Big Data Analytics Services

Authors
Rakesh Kumar1, *, Deepak Kumar2, Purnendu Shekhar Pandey3, Akash Deep3
1Department of Management Studies, Graphic Era Deemed To Be University, Dehradun, India
2Army Institute of Technology, Pune, India
3G.L. Bajaj Institute of Technology and Management, Greater Noida, India
*Corresponding author. Email: aigrakeshkumar@gmail.com
Corresponding Author
Rakesh Kumar
Available Online 19 April 2025.
DOI
10.2991/978-94-6463-700-7_13How to use a DOI?
Keywords
Big data services; Innovation; consumer; business intelligence; Technology; dataset
Abstract

Technology is witness to the achievement of new heights in society. Big data services play an important role in the business intelligence process. The data analytics and innovation performance increase the branding of the product. Consumers’ purchase intention increases when they know real-time information about a product. This study focuses on how big data services are important in the business intelligence process, innovation performance, and increasing purchase intention of consumers. The study is based on primary data. Data was collected from industry experts within the Indian region. A total of 475 samples were collected from experts. The study finds that big data service increases innovation performance. The business intelligence link between big data and innovation performance. Consumer purchase intention increased when the innovation performance increased in the organization with the help of big data services. The study finds that consumer purchase intention is a moderator construct between big data service and innovation performance.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Advancements in Computing Technologies and Artificial Intelligence (COMPUTATIA-2025)
Series
Advances in Intelligent Systems Research
Publication Date
19 April 2025
ISBN
978-94-6463-700-7
ISSN
1951-6851
DOI
10.2991/978-94-6463-700-7_13How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rakesh Kumar
AU  - Deepak  Kumar
AU  - Purnendu Shekhar Pandey
AU  - Akash Deep
PY  - 2025
DA  - 2025/04/19
TI  - Unlocking Strategic Insights: Elevating Business Intelligence through Advanced Big Data Analytics Services
BT  - Proceedings of the International Conference on Advancements in Computing Technologies and Artificial Intelligence (COMPUTATIA-2025)
PB  - Atlantis Press
SP  - 147
EP  - 156
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-700-7_13
DO  - 10.2991/978-94-6463-700-7_13
ID  - Kumar2025
ER  -