Research on the International Communication Paths of Traditional Chinese Medicine Culture Based on Knowledge Ontology

DOI

10.2991/978-2-38476-611-6_140How to use a DOI?

Keywords

Knowledge Ontology; TCM Culture; International Communication; Communication Paths

Abstract

The internationalization of Traditional Chinese Medicine (TCM) has entered an in-depth stage of service export and standard implementation. Nevertheless, the cross-cultural transmission of its cultural core remains the core bottleneck restricting its transformation from “going global” to “taking root in the world”. At present, the international communication of TCM culture is still confronted with deep-seated dilemmas such as cross-cultural conceptual ambiguity, fragmented content system, one-way communication chain and weak international discourse power. Most existing studies focus on superficial aspects including communication channels and content production, while few resolve the core contradictions from the perspective of underlying knowledge semantic unification. Taking knowledge ontology as the core theory and basic framework, this paper systematically analyzes the practical dilemmas and essential demands of the international communication of TCM culture, expounds the internal adaptive logic between knowledge ontology and cross-cultural communication of TCM culture, constructs a full-link cyclic communication model covering the ontological knowledge system and iterative optimization, and proposes corresponding implementation paths. The research findings can provide theoretical reference and path guidance for the practice of international communication of TCM culture.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 3.0 International License (http://creativecommons.org/licenses/by-nc/3.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Baiyan Liu
AU  - Jie Hu
PY  - 2026
DA  - 2026/09/07
TI  - Research on the International Communication Paths of Traditional Chinese Medicine Culture Based on Knowledge Ontology
BT  - Proceedings of the 2026 12th International Conference on Digital Humanities and Frontiers in Social Sciences (DHFSS 2026)
PB  - Atlantis Press
SP  - 1310
EP  - 1321
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-611-6_140
DO  - 10.2991/978-2-38476-611-6_140
ID  - Liu2026
ER  -