Research on Online Attention to 5A-Level Tourist Attractions in Southwest China: A Perspective Based on Baidu Index

Min Lin; Xirong Guo; Tiantian Cheng; Yao He

doi:10.2991/978-2-38476-611-6_67

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Research on Online Attention to 5A-Level Tourist Attractions in Southwest China: A Perspective Based on Baidu Index

Authors

Min Lin¹, Xirong Guo¹^{, *}, Tiantian Cheng¹, Yao He¹

¹Chengdu University of Information Technology, Chengdu, 610225, China

^*Corresponding author. Email: gxr@cuit.edu.cn

Corresponding Author

Xirong Guo

Available Online 7 September 2026.

DOI: 10.2991/978-2-38476-611-6_67 How to use a DOI?
Keywords: Internet Attention; Geographical Concentration Index; Southwest China
Abstract: This study analyzes the spatiotemporal evolution of online attention for 39 5A-rated scenic spots in Southwest China from 2018 to 2024, using Baidu Index data and quantitative methods including the Seasonal and Geographical Concentration Indices. Results reveal a distinct “rise-decline-rebound-fallback” temporal pattern, with significant seasonal fluctuations that have moderated recently, indicating market rationalization. Spatially, attention has diffused from traditional hotspots to a more regional equilibrium, a trend more evident in natural scenic areas, with Guizhou and Chongqing showing notable growth. The findings demonstrate a structural shift from “hotspot concentration” to “regional equilibrium.” Accordingly, policy recommendations for seasonal regulation, regional coordination, and smart governance are proposed to promote sustainable tourism development.
Copyright: © 2026 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 3.0 International License (http://creativecommons.org/licenses/by-nc/3.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2026 12th International Conference on Digital Humanities and Frontiers in Social Sciences (DHFSS 2026)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 7 September 2026
ISBN: 978-2-38476-611-6
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-611-6_67 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 3.0 International License (http://creativecommons.org/licenses/by-nc/3.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Min Lin
AU  - Xirong Guo
AU  - Tiantian Cheng
AU  - Yao He
PY  - 2026
DA  - 2026/09/07
TI  - Research on Online Attention to 5A-Level Tourist Attractions in Southwest China: A Perspective Based on Baidu Index
BT  - Proceedings of the 2026 12th International Conference on Digital Humanities and Frontiers in Social Sciences (DHFSS 2026)
PB  - Atlantis Press
SP  - 614
EP  - 622
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-611-6_67
DO  - 10.2991/978-2-38476-611-6_67
ID  - Lin2026
ER  -

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