Proceedings of the IBA IEA Conference on Economics and Public Policy (Ecofluence 2024)

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“Impact of Digital Marketing in Urban and Rural Areas of Karnataka with Special Reference to Shimoga District-An Empirical Study”

Authors
Dhakshayani M. Dongre1, *
1Associate Professor and coordinator in PG Studies in Economics, Sri Sri Shivalingeshwara Swamy Government First Grade College, Davanagere University, Davanagere District, Channagiri, 577213, Karnataka, India
*Corresponding author. Email: shreyas.mdongre@gmail.com
Corresponding Author
Dhakshayani M. Dongre
Available Online 24 June 2025.
DOI
10.2991/978-94-6463-766-3_22How to use a DOI?
Keywords
Digital marketing; types; impact on rural and urban areas
Abstract

Agriculture is a cornerstone of India’s economy, employing 63% of the population and contributing about 14-15% to the GDP. It serves as the primary livelihood for over 80% of rural residents, with farming providing 52% of employment. However, rural regions face significant challenges in adopting digital marketing, such as lack of awareness, security concerns, high initial investments, poor infrastructure, and resistance to new technologies. The Digital India program aims to bridge these gaps and empower rural populations through digital tools, but progress has been slow. This study investigates the awareness and impact of digital marketing in Shimoga District, examining the differences between urban and rural areas to assess its potential for revolutionizing agricultural practices and fostering socio-economic development.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the IBA IEA Conference on Economics and Public Policy (Ecofluence 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
24 June 2025
ISBN
978-94-6463-766-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-766-3_22How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dhakshayani M. Dongre
PY  - 2025
DA  - 2025/06/24
TI  - “Impact of Digital Marketing in Urban and Rural Areas of Karnataka with Special Reference to Shimoga District-An Empirical Study”
BT  - Proceedings of the IBA IEA Conference on Economics and Public Policy (Ecofluence 2024)
PB  - Atlantis Press
SP  - 461
EP  - 474
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-766-3_22
DO  - 10.2991/978-94-6463-766-3_22
ID  - Dongre2025
ER  -