Proceedings of the IBA IEA Conference on Economics and Public Policy (Ecofluence 2024)

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A Study on Consumer Behaviour and Shopping Expectations towards E-commerce

Authors
S. Shilpa1, *
1PG Department of Commerce, JSS College for Women (Autonomous), Saraswathipuram, Mysuru, 570009, India
*Corresponding author. Email: shilpasadashiva123@gmail.com
Corresponding Author
S. Shilpa
Available Online 24 June 2025.
DOI
10.2991/978-94-6463-766-3_19How to use a DOI?
Keywords
E-commerce; Retailers; Online Consumer Behaviour; Shopping expectations
Abstract

E-commerce is the conducting of trading activities through online platforms. As the e-commerce is growing, many of the retailers are trading online and many of the consumers are moving towards online platforms for their products/services needs. Consumer behaviour is the actions and decisions by the people when they select, purchase, use and dispose of products and services. Online consumer behavior is the way of consumer interaction with online platforms to make their purchases. Understanding the consumer behavior is the key factor for the success of any business. The present study analysed the online consumer behaviour and the shopping expectations of the customers and found that business needs to understand and analyse the consumer behavior in order to create the marketing strategies as well as to satisfy the customer needs. Meeting the shopping expectations of customers for online purchase is the vital need for business to attract and retain the customers. Convenience is the most attracting factor pulling the customers towards the online platforms for their product/service needs. Secured payment options by the e-sellers are the most expected thing by customers while shopping online.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the IBA IEA Conference on Economics and Public Policy (Ecofluence 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
24 June 2025
ISBN
978-94-6463-766-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-766-3_19How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - S. Shilpa
PY  - 2025
DA  - 2025/06/24
TI  - A Study on Consumer Behaviour and Shopping Expectations towards E-commerce
BT  - Proceedings of the IBA IEA Conference on Economics and Public Policy (Ecofluence 2024)
PB  - Atlantis Press
SP  - 387
EP  - 401
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-766-3_19
DO  - 10.2991/978-94-6463-766-3_19
ID  - Shilpa2025
ER  -