Proceedings of the 2nd International Conference on Educational Development and Social Sciences (EDSS 2025)

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Examining the Impact of Live Streaming Engagement on English Language Proficiency: a UTAUT Framework

Authors
Daimin Feng1, 2, Bok Guat Im1, *, Longfa Yuan3, Guichun Li2, Li Peng2, Qian Ma4
1Universiti Sains Malaysia, Penang, 11800, Malaysia
2Sichuan Preschool Educators College, Mianyang, 621000, China
3Universiti Malaya, Kuala Lumpur, 50603, Malaysia
4Xichang Sunshine Primary School, Xichang, 615000, China
*Corresponding author. Email: guatim@usm.my
Corresponding Author
Bok Guat Im
Available Online 15 May 2025.
DOI
10.2991/978-2-38476-400-6_24How to use a DOI?
Keywords
Live streaming learning; English language performance; UTAUT; Tencent Live; behavioral intention; effort expectancy
Abstract

This study examines the impact of live streaming engagement on English language proficiency using the Unified Theory of Acceptance and Use of Technology as a theoretical framework. Key UTAUT constructs, including effort expectancy, performance expectancy, and social influence, are explored in the context of technology-enhanced language learning. Recent studies indicate that effort expectancy and social influence significantly influence learner motivation and technology adoption in language MOOCs and live-streaming platforms. This study employs a quantitative research design using structured surveys to measure learner engagement, perceived usefulness, and language proficiency outcomes. Findings reveal that interactive features and engagement tools can positively impact language acquisition, with higher engagement correlating with improved language proficiency. The study offers valuable insights for educators, developers, and policymakers seeking to optimize digital language learning environments.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Educational Development and Social Sciences (EDSS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 May 2025
ISBN
978-2-38476-400-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-400-6_24How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Daimin Feng
AU  - Bok Guat Im
AU  - Longfa Yuan
AU  - Guichun Li
AU  - Li Peng
AU  - Qian Ma
PY  - 2025
DA  - 2025/05/15
TI  - Examining the Impact of Live Streaming Engagement on English Language Proficiency: a UTAUT Framework
BT  - Proceedings of the 2nd International Conference on Educational Development and Social Sciences (EDSS 2025)
PB  - Atlantis Press
SP  - 190
EP  - 195
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-400-6_24
DO  - 10.2991/978-2-38476-400-6_24
ID  - Feng2025
ER  -