Exploration of Ideological and Political Infiltration in the Construction of “National Tour Guide Basic Knowledge” Course under the Background of Cultural Power

DOI

10.2991/978-94-6463-776-2_55How to use a DOI?

Keywords

Cultural power; Ideological and political education in courses; Integration of “position-course-competition-certification”; “National Tour Guide Basic Knowledge”

Abstract

Culture is the starting point and ultimate destination for tourists, the source of tourist attractions, and the soul of the tourism industry. The “National Tour Guide Basic Knowledge” course, as a key subject in the National Tour Guide Qualification Examination, is essential for tourism professionals to enhance their cultural awareness, deepen their cultural foundation, and strengthen their cultural confidence. In the context of building a cultural power, this article focuses on exploring the integrated construction of the “National Tour Guide Basic Knowledge” course under the framework of “position-course-competition-certification”. It establishes the main thread of ideological and political education through teaching design centered on “tracing the historical roots of China and appreciating beautiful Chinese stories,” refines teaching objectives, reconstructs teaching content, organizes teaching implementation, and improves assessment and evaluation, which will achieve comprehensive ideological and cultural education outcomes.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Li Tang
AU  - Xinlei Wu
PY  - 2025
DA  - 2025/07/04
TI  - Exploration of Ideological and Political Infiltration in the Construction of “National Tour Guide Basic Knowledge” Course under the Background of Cultural Power
BT  - Proceedings of the 2025 International Conference on Education Reform, Ideology and Politics (ERIP 2025)
PB  - Atlantis Press
SP  - 428
EP  - 436
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-776-2_55
DO  - 10.2991/978-94-6463-776-2_55
ID  - Tang2025
ER  -