An Analysis of Enterprise Digital Marketing Innovation and Consumer Demand Matching Mechanism in the Context of Digital Economy

DOI

10.2991/978-94-6239-801-6_137How to use a DOI?

Keywords

Innovation in Digital Marketing; Value Co-creation; Matching User Demand

Abstract

This paper takes place in the period of changes in enterprise marketing under the digital economy. Research has been carried out on the role of digital technology in enterprise marketing innovation, how digital marketing meets consumers’ individualised and diverse needs, and theoretical support and practical approaches for digital marketing innovation. Based on the SDL and S-O-R models, and considering all the factors in the field of collaboration and value co-creation for enterprises and users, as well as data security, this paper sets up an analytical framework for digital marketing innovation. Based on the above studies, at present, under the impact of digital technology, many enterprises have begun employing data analysis systems to better understand consumer behaviour and are moving away from traditional sales models to adopt user-centric, precise operations. Strengthen the economy of the marketing channel and promote consumer confidence and long-term loyalty through new technologies and cooperation. This paper has added to the body of research on digital marketing and also provided a practical reference for businesses to carry out innovative digital marketing activities under conditions of both high efficiency and high stability.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zhiying Zhang
PY  - 2026
DA  - 2026/10/23
TI  - An Analysis of Enterprise Digital Marketing Innovation and Consumer Demand Matching Mechanism in the Context of Digital Economy
BT  - Proceedings of the 2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)
PB  - Atlantis Press
SP  - 1321
EP  - 1330
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-801-6_137
DO  - 10.2991/978-94-6239-801-6_137
ID  - Zhang2026
ER  -