The Development Status and Strategies of Digital Marketing in China’s Pet Market

DOI

10.2991/978-94-6239-801-6_107How to use a DOI?

Keywords

Digital Marketing; Advertising Strategy; Pet Market

Abstract

The pet market in China also has the advertising strategy that is undergoing a change towards digital marketing compared to traditional advertising, which is gradually becoming digital marketing. The paper is devoted to the digital marketing area, and methods: literature review, data analysis, and case studies help explore the modern situation and the approach of advertising marketing to the pet market in China in a profound way. The study results in the conclusion that the key target of this market is the post-95s generation that is very accepting of the web. There is also increased spending of silver-haired seniors on products related to pets. Part of the challenges that digital marketing faces include homogenized content, high production cost of quality content, uncertainty of information security boundaries and cultural differences during cross border advertising with digital marketing enjoy real-time responsiveness, expansive reach and rapid dissemination capabilities. The paper gives strategic recommendations on how pet medical and cosmetic businesses can make optimal use of their online marketing programs. It also provides some new insights on the consumption trends of both the generation Z and silver-haired groups.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Youlin Li
PY  - 2026
DA  - 2026/10/23
TI  - The Development Status and Strategies of Digital Marketing in China’s Pet Market
BT  - Proceedings of the 2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)
PB  - Atlantis Press
SP  - 1027
EP  - 1034
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-801-6_107
DO  - 10.2991/978-94-6239-801-6_107
ID  - Li2026
ER  -