Enterprise Talent Strategy: Application of AI Technology in Enterprise Recruitment under the Background of Digital Transformation

DOI

10.2991/978-94-6239-801-6_23How to use a DOI?

Keywords

AI Recruitment; Employer Brand; Recruitment Process Optimization; Technical Ethics; Human-Machine Cooperation

Abstract

In the face of fierce talent competition, recruitment has become a key window for enterprises to display their employer brands and attract talent. The introduction of AI technology has brought an efficiency revolution and new brand opportunities to the recruitment field, but its accompanying fairness, experience, and compliance risks need to be systematically sorted out. AI-driven selection tools can significantly improve recruitment efficiency by quickly screening resumes based on objective criteria and shortening the recruitment cycle, while reducing artificial bias, which helps to ensure fairness in the selection process. This paper focuses on the application of AI technology in enterprise recruitment and discusses how it cooperates with the goal of enterprise brand building. The study found that AI can fully optimize the recruitment process and strengthen the innovative and professional brand image of enterprises by virtue of its efficient, objective and data-driven characteristics; However, problems such as “algorithm black box”, rigid interaction and data security also pose potential threats to brand reputation. In view of this, this paper suggests that when applying AI recruitment, enterprises must adopt prudent strategies, balance technical efficiency and humanistic temperature, and build an intelligent recruitment system that can not only improve efficiency but also safeguard brand value.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mohan Xu
PY  - 2026
DA  - 2026/10/23
TI  - Enterprise Talent Strategy: Application of AI Technology in Enterprise Recruitment under the Background of Digital Transformation
BT  - Proceedings of the 2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)
PB  - Atlantis Press
SP  - 202
EP  - 210
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-801-6_23
DO  - 10.2991/978-94-6239-801-6_23
ID  - Xu2026
ER  -