Proceedings of the 2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)

2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)

📍Singapore, Singapore🗓️ 2-4 July 2026

Financial Analysis and Development Suggestions for New Energy Automobile Enterprises based on Harvard Analytical Framework-Taking BYD as an Example

Authors
Ruihan Zhang1, *
1School of Economics and Business Administration, Chongqing University, Chongqing, 400044, China
*Corresponding author. Email: zhangruihan61@gmail.com
Corresponding Author
Ruihan Zhang
Available Online 23 October 2026.
DOI
10.2991/978-94-6239-801-6_69How to use a DOI?
Keywords
Harvard Analysis Framework; BYD Co., Ltd.; New Energy Vehicles; Financial Analysis; Strategic Development
Abstract

Under the background of the continuous promotion of carbon neutrality worldwide and the rapid development of the new energy vehicle industry, the global status of Chinese new energy vehicle enterprises is increasingly important. As a representative of the industry, BYD’s financial performance and strategic development have become the focus of attention. Based on the Harvard analysis framework, this study systematically analyzes the financial and operating conditions of BYD from 2020 to 2024 from four dimensions: strategy, accounting, finance and prospect. SWOT analysis is used to identify internal advantages and external opportunities, and Dupont analysis system is used to evaluate BYD’s profitability, operating and solvency efficiency. The research shows that BYD has advantages in technology R&D and industrial chain integration, but it also faces challenges such as insufficient brand premium ability and solvency risk. This study aims to provide a reference for enterprise management and investment decisions and put forward suggestions for the sustainable development of enterprises and the new energy vehicle industry.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
23 October 2026
ISBN
978-94-6239-801-6
ISSN
2352-5428
DOI
10.2991/978-94-6239-801-6_69How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Ruihan Zhang
PY  - 2026
DA  - 2026/10/23
TI  - Financial Analysis and Development Suggestions for New Energy Automobile Enterprises based on Harvard Analytical Framework-Taking BYD as an Example
BT  - Proceedings of the 2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)
PB  - Atlantis Press
SP  - 649
EP  - 657
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-801-6_69
DO  - 10.2991/978-94-6239-801-6_69
ID  - Zhang2026
ER  -