Financial Intermediary Information Driven Investment Memory and Deviation of German Generation Z

DOI

10.2991/978-94-6239-801-6_12How to use a DOI?

Keywords

German Generation Z; Investment Memory; Behavior Bias; Financial Intermediation; Information Transmission

Abstract

This case takes German Generation Z investors (were born 1995–2010) as the research object. In the context of the expansion of digital finance, the energy crisis, and low interest rates, this study examines how differentiated information transmission by financial intermediaries shapes investment memory and behavioral bias. This study chooses the German digital bank N26 and the traditional bank Comdirect as financial intermediary cases and uses a mixed-method approach and comparative case analysis. Through these systematic analysis of the differences between digital financial intermediaries and traditional financial intermediaries in terms of information access channels, content presentation forms, and communication strategies. The study found that differences in the information transmission of financial intermediaries are a key factor driving the investment behavior deviation of German Generation Z. Among them, the socialization and lightweight information strategies of digital banks can easily strengthen investors' availability memory and induce behavioral biases such as over-investment and follow-up investment. The professional and high-threshold information model of traditional banks can easily lead to fragmentation of investor memory, causing problems such as decision-making delay and cognitive inertia. This study reveals the unique investment behavior mechanism of German Generation Z driven by financial intermediary information, and provides an empirical basis and practical implications for building an information disclosure memory correction mechanism and guiding this group to invest rationally.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Jingyi Zheng
PY  - 2026
DA  - 2026/10/23
TI  - Financial Intermediary Information Driven Investment Memory and Deviation of German Generation Z
BT  - Proceedings of the 2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)
PB  - Atlantis Press
SP  - 98
EP  - 109
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-801-6_12
DO  - 10.2991/978-94-6239-801-6_12
ID  - Zheng2026
ER  -