Proceedings of the 2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)

2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)

📍Singapore, Singapore🗓️ 2-4 July 2026
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Analysis of Cash Flow Turnover Efficiency and Risk Prevention in Retail Enterprises—Taking Yonghui Superstores as an Example

Authors
Ruoqi Li1, *
1Major of Finance and Banking, University College Dublin, Singapore, 228095, Singapore
*Corresponding author. Email: CT0385995@kaplan.edu.sg
Corresponding Author
Ruoqi Li
Available Online 23 October 2026.
DOI
10.2991/978-94-6239-801-6_64How to use a DOI?
Keywords
Cash Flow Turnover Efficiency; Risk Prevention; Retail Enterprises; Yonghui Superstores
Abstract

Cash flow is the crucial aspect in studying a company’s operations. The retail sector currently serves as an important foundation for achieving rapid economic growth. Given the industry’s extreme reliance on inventory and its core dependence on cash flow for survival, inefficient cash flow turnover may precipitate bankruptcy. This paper uses literature analysis alongside quantitative and qualitative methodologies to collect recent financial data from Yonghui Superstores. It examines annual variations and trends in cash flow metrics, which show a decreasing trend. This identifies the challenges faced by Yonghui, for example, the continuous losses in revenue, high level of debt and high pressure of cash flow and the high cost of adjusting stores resulting from the transformation. The suggestion for Yonghui is that it should focus on the strategy, increase profitability and manage the cash flow efficiency. In short run, Yonghui can optimize its inventory management and allocation of assets to decrease the financial pressure and then develop its supply chain and set its own logistics.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
23 October 2026
ISBN
978-94-6239-801-6
ISSN
2352-5428
DOI
10.2991/978-94-6239-801-6_64How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ruoqi Li
PY  - 2026
DA  - 2026/10/23
TI  - Analysis of Cash Flow Turnover Efficiency and Risk Prevention in Retail Enterprises—Taking Yonghui Superstores as an Example
BT  - Proceedings of the 2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)
PB  - Atlantis Press
SP  - 601
EP  - 608
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-801-6_64
DO  - 10.2991/978-94-6239-801-6_64
ID  - Li2026
ER  -