The Transformation of Payment Method and Consumer Behavior Deviation: From the Perspective of Generational Difference

DOI

10.2991/978-94-6239-801-6_15How to use a DOI?

Keywords

Digital Payment; Consumer Behavior; Generational Differences

Abstract

The paper is based on a cross-generation questionnaire survey investigating consumer spending habits, cash perception, and shifts in consumption behavior. The questionnaire comprises five sections, examining respondents’ demographic information, preferred payment methods, variations in cash perceptions across different scenarios, and the shifts in cash awareness during the last ten years. Subsequently, the research performed data analysis and generational comparisons for each section. The survey encompassed respondents from various regions and age groups across China, while the proportions were consistent with the distribution of the market. It was finally revealed that spending had an upward trend over the last ten years due to the transformation of payment methods. Compared with other groups, the elderly and younger consumer groups exhibited a higher risk of impulse spending, with the spending amount showing more significant growth. The differences among consumer groups mainly lie in the fact that young people have a weaker perception of cash in small transactions, and therefore are more likely to make more small transactions. Since nowadays, existing policies focus more on the younger generation, like college students, education on consumption concepts for elderly groups is equally important.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wenmo Xie
PY  - 2026
DA  - 2026/10/23
TI  - The Transformation of Payment Method and Consumer Behavior Deviation: From the Perspective of Generational Difference
BT  - Proceedings of the 2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)
PB  - Atlantis Press
SP  - 127
EP  - 137
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-801-6_15
DO  - 10.2991/978-94-6239-801-6_15
ID  - Xie2026
ER  -