Complementation of Customer Relationship Management (CRM) Method in Website Bases E-Marketing Applications

DOI

10.2991/978-94-6463-678-9_53How to use a DOI?

Keywords

E-Marketing; Customer Relationship Management; Application

Abstract

In the business world, competition is a challenge for companies that run businesses in the same field. Not only by getting new customers, maintaining customer loyalty is also a must in order to survive the competition. With the rapid development of technology, many companies are adopting technology to provide ease and convenience in transactions as well as an effort to retain customers. However, CV. Aku Teknologi is a company engaged in electronic commerce and until now CV. Aku Teknologi does not have an application that can support in providing convenience for customers to make transactions. Therefore, this study aims to produce a website-based e-marketing application using a customer relationship management approach to increase customer loyalty. Customer Relationship Management is internalized in the chatbot feature and provides product reviews so that CV. Aku Teknologi can find out customer product preferences. Responding to customer complaints, answering customer needs, and conducting product evaluations are the advantages of implementing CRM in the application offered in this study, which is then expected to increase customer loyalty. This study adopts a methodology that includes literature review, needs analysis, data collection, application design, development, implementation, testing, and conclusions. The results of the study are in the form of an e-marketing application that applies the concept of customer relationships which is expected to support CV. I am technological in running my business and am not inferior to competitors.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hetty Meileni
AU  - Ferizka Tiara Devani
AU  - Yulia Hapsari
AU  - Arya Thomas
AU  - Rafika Ayu
AU  - Rizky Firdaus
PY  - 2025
DA  - 2025/05/01
TI  - Complementation of Customer Relationship Management (CRM) Method in Website Bases E-Marketing Applications
BT  - Proceedings of the 8th FIRST 2024 International Conference on Global Innovations (FIRST-ESCSI 2024 )
PB  - Atlantis Press
SP  - 556
EP  - 565
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-678-9_53
DO  - 10.2991/978-94-6463-678-9_53
ID  - Meileni2025
ER  -