Implementation of R-Mart Online as a Marketing Strategy to Increase Business Revenue at R-Mart Minimarket Sungai Sahang

DOI

10.2991/978-94-6463-678-9_48How to use a DOI?

Keywords

E-Commerce; Online platform; Online business model; WDLC

Abstract

The rapid advancement of information technology has significantly transformed business marketing strategies. One such strategy is the use of online platforms to enhance marketing reach and increase revenue. This research focuses on the implementation of R-Mart Online, an e-commerce platform aimed at boosting the income of the R-Mart minimarket in Sungai Sahang, Palembang. Before the implementation of R-Mart Online, the minimarket faced several business challenges, including a limited customer base confined to physical store visitors, slow operational scalability, and increasing competition from retailers adopting online platforms. By leveraging online marketing strategies, the goal is to improve the sales performance of the store, which currently operates only as a physical establishment. The study follows the Web Development Life Cycle (WDLC) methodology, including stages such as planning, design, development, testing, and maintenance, all tailored to meet R-Mart’s specific needs. This research examines the impact of digital marketing strategies on the store's profitability and explores how the system improves customer engagement and market expansion. The results indicate a significant increase in sales and customer retention, thanks to the online platform. Additionally, this study highlights the challenges encountered during the transition from a traditional to an online business model and provides recommendations for further improvements.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dewi Irmawati Siregar
AU  - Nur Jumriatunnisah
AU  - Nurul Ilma Hasana Kunio
AU  - Friska Sagita Sinaga
AU  - Nanda Putri Septiani
AU  - Erlinda Hosiana
PY  - 2025
DA  - 2025/05/01
TI  - Implementation of R-Mart Online as a Marketing Strategy to Increase Business Revenue at R-Mart Minimarket Sungai Sahang
BT  - Proceedings of the 8th FIRST 2024 International Conference on Global Innovations (FIRST-ESCSI 2024 )
PB  - Atlantis Press
SP  - 518
EP  - 524
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-678-9_48
DO  - 10.2991/978-94-6463-678-9_48
ID  - Siregar2025
ER  -