Proceedings of the 8th FIRST 2024 International Conference on Global Innovations (FIRST-T3 2024)

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Consumer Survey on Culinary Tourism Rebranding for Micro, Small and Medium Businesses in Palembang: A Focus on Halal Products

Authors
Sari Lestari Zainal Ridho1, *, Dewi Fadila1, Heri Setiawan1, Aidil Rizky Saputra1, R. M. Haris Munandar1, Tuti Dwi Patmayanti1
1Politeknik Negeri SriwijayaJalan Srijaya Negara, Palembang, 30139, Indonesia
*Corresponding author. Email: sarilestari@polsri.ac.id
Corresponding Author
Sari Lestari Zainal Ridho
Available Online 30 April 2025.
DOI
10.2991/978-2-38476-396-2_14How to use a DOI?
Keywords
Halal products; culinary tourism; rebranding; consumer survey; consumer knowledge; MSMBs
Abstract

This study examines the rebranding of culinary tourism for micro, small, and medium businesses (MSMBs) in Palembang, with a specific focus on halal products. A survey of consumers was conducted in five key areas to assess respondents’ perceptions and behaviors regarding halal culinary products: response to halal products based on auditory cues, consumer knowledge of halal products, and response to halal products based on auditory cues. The research workflow refers to the design thinking framework which is an approach method in the innovation design process where there are seven stages, namely define (finding out partner problems and solutions to solve them), research (literature search and field research), ideate (planning marketing content on social media), prototype (creating marketing content for the Kemplang Crackers business on culinary-based tourism in the city of Palembang as a rebranding effort.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th FIRST 2024 International Conference on Global Innovations (FIRST-T3 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 April 2025
ISBN
978-2-38476-396-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-396-2_14How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sari Lestari Zainal Ridho
AU  - Dewi Fadila
AU  - Heri Setiawan
AU  - Aidil Rizky Saputra
AU  - R. M. Haris Munandar
AU  - Tuti Dwi Patmayanti
PY  - 2025
DA  - 2025/04/30
TI  - Consumer Survey on Culinary Tourism Rebranding for Micro, Small and Medium Businesses in Palembang: A Focus on Halal Products
BT  - Proceedings of the 8th FIRST 2024 International Conference on Global Innovations (FIRST-T3 2024)
PB  - Atlantis Press
SP  - 112
EP  - 119
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-396-2_14
DO  - 10.2991/978-2-38476-396-2_14
ID  - Ridho2025
ER  -