Proceedings of the 8th FIRST 2024 International Conference on Global Innovations (FIRST-T3 2024)

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Factor Affection the Adoption of Financial Technology in Palembang: A Microfinance Case

Authors
Dewi Fadila1, *, Mariska Lupikawati1, A. Jalaluddin Sayuti1, Yayuk Suhartati2, M. Kevin Putra Darmawan2, Hengky Rosadi2
1Business Administration Department, State Poltytechnic of Sriwijaya, Palembang, 30139, Indonesia
2Marketing & Innovation Technology Master Study Program, State Polytechnic of Sriwijaya, Palembang, 30139, Indonesia
*Corresponding author. Email: dewi.fadila@polsri.ac.id
Corresponding Author
Dewi Fadila
Available Online 30 April 2025.
DOI
10.2991/978-2-38476-396-2_12How to use a DOI?
Keywords
Microfinance; Adoption; Perceived Ease of Use; Perceived Usefulness
Abstract

The role of Financial services increase and substantial to the economically marginalized population. PT Pegadaian as one of microfinance that launched financial digital technology that named Pegadaian Digital Services. This research involved 44 user of Pegadaian Digital Services (PDS). Data analized by a quantitative proceed toward multiple regression to dicides the relationship between perceived ease of use and perceived of usefulness. The result find that perceived usefulness and perceived ease of use have a strong correlation of 0.636, as indicated by the R value in the model summary. Meanwhile, the variation in adoption influenced by perceived usefulness and perceived ease of use is 37.4 percent. Perceived of usefulness had dominant factor to adoption of digital financial technology.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 8th FIRST 2024 International Conference on Global Innovations (FIRST-T3 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 April 2025
ISBN
978-2-38476-396-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-396-2_12How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dewi Fadila
AU  - Mariska Lupikawati
AU  - A. Jalaluddin Sayuti
AU  - Yayuk Suhartati
AU  - M. Kevin Putra Darmawan
AU  - Hengky Rosadi
PY  - 2025
DA  - 2025/04/30
TI  - Factor Affection the Adoption of Financial Technology in Palembang: A Microfinance Case
BT  - Proceedings of the 8th FIRST 2024 International Conference on Global Innovations (FIRST-T3 2024)
PB  - Atlantis Press
SP  - 94
EP  - 100
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-396-2_12
DO  - 10.2991/978-2-38476-396-2_12
ID  - Fadila2025
ER  -