Empowering Women through Competence Advancement in an Indonesia’s Export-oriented False Eyelashes MSME: Strategic Approaches to Encounter Global Market Challenges

DOI

10.2991/978-94-6463-692-5_13How to use a DOI?

Keywords

Women Empowerment; Competence Advancement; Sustainability Strategy; Organizational Culture; Global Market Challenges

Abstract

In the dynamic landscape of business operations, human resources play an important role in the success of micro, small, and medium enterprises (MSMEs) as business entity which are able to absorb 2/3 of the world’s total workforce. This is also the case in Indonesia, where MSMEs are influential in economic growth and are expected to become Indonesia’s export milestone. One industry that has the role of MSMEs especially in export activities, is the false eyelashes industry. Uniquely, unlike most other industries, workers in this industry are dominated by women. Unfortunately, the amount of workers absorbed by MSMEs is not directly proportional to their quality. In fact, it is crucial for MSMEs in false eyelashes industry to have a workforce that is qualified in terms of its competence considering their global level of challenges. Hence, this study explores strategies for advancing the competence of women workers in the export-oriented false eyelashes MSME as part of a broader movement of women empowerment, utilizing the ‘Kekeluargaan’ culture implementation. Notably, despite its significant presence, this company has not been the object of prior research. Furthermore, there is a notable gap in the literature regarding the research context, particularly within this industry. This research using a qualitative case study methodology with the type of explorative study and inductive approach conducted, PT Diva Prima Cemerlang, an export-oriented MSME in Central Java, serves as the research object. Data were collected through in-depth interviews and direct observations which were manually processed with thematic analysis. This research suggests that applying three specific strategies within the concept of the ‘Kekeluargaan’ culture as working fundamental is expected to advance workers’ competence and achieve women empowerment goals. This research provides valuable insights into HRM strategies tailored to the needs of Indonesian women workers, aiding their competence advancement to meet global market challenges in the false eyelashes industry.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Putri Valencia
AU  - Rabi Virgi Arafat
AU  - Marko Sebira Hermawan
AU  - Scherly Hansopaheluwakan
AU  - Mardhatillah Shanti
PY  - 2025
DA  - 2025/05/01
TI  - Empowering Women through Competence Advancement in an Indonesia’s Export-oriented False Eyelashes MSME: Strategic Approaches to Encounter Global Market Challenges
BT  - Proceedings of the 12th Gadjah Mada International Conference on Economics and Business (GAMAICEB 2024)
PB  - Atlantis Press
SP  - 237
EP  - 259
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-692-5_13
DO  - 10.2991/978-94-6463-692-5_13
ID  - Valencia2025
ER  -