Micro, Small, and Medium Enterprises (MSMEs) During Post-Pandemic Economic Recovery: The Role of Financial Capital, E-Commerce Utilization and Agile Innovation on Business Resilience (Study on MSMEs in Bandung City)

DOI

10.2991/978-94-6463-817-2_110How to use a DOI?

Keywords

MSME; Financial Capital; E-Commerce; Agile Innovation; Business Resilience

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in the economic recovery process following the COVID-19 pandemic. This study investigates the significance of financial capital, e-commerce utilization, and agile innovation on enhancing the business resilience of MSMEs in Bandung during the post-pandemic period. With MSMEs contributing substantially to Indonesia's GDP (61%) and employment (up to 97%), and with 58% of investments allocated to this sector, understanding the factors influencing MSME resilience becomes crucial. Using a quantitative approach, this research involved surveying 156 MSMEs in Bandung. The research instrument consisted of questionnaires distributed via WhatsApp and other social media platforms, utilizing convenience sampling techniques. A Structural Equation Modeling Partial Least Squares (SEM-PLS) investigation was utilized to examine the correlations among variables. The results indicate that active engagement in financial capital, effective utilization of e-commerce platforms, particularly in marketplace and the adoption of agile innovation positively impact the business resilience of MSMEs in Bandung. This study offers critical insights into the tactics and mechanisms that can enhance the resilience of MSMEs in the post-pandemic economic environment, therefore fostering their sustainability and expansion.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Fitri Novilia
AU  - Suryana
AU  - Hari Mulyadi
AU  - Chairul Furqon
AU  - Heny Hendrayati
PY  - 2025
DA  - 2025/09/12
TI  - Micro, Small, and Medium Enterprises (MSMEs) During Post-Pandemic Economic Recovery: The Role of Financial Capital, E-Commerce Utilization and Agile Innovation on Business Resilience (Study on MSMEs in Bandung City)
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 938
EP  - 945
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_110
DO  - 10.2991/978-94-6463-817-2_110
ID  - Novilia2025
ER  -