Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

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Post-Visit Behavior Analysis in a Water-Based Tourism Destination

Authors
Hariyanto Hariyanto1, *, Agus Rahayu1, Lili Adi Wibowo1
1Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: hariyanto@upi.edu
Corresponding Author
Hariyanto Hariyanto
Available Online 12 September 2025.
DOI
10.2991/978-94-6463-817-2_21How to use a DOI?
Keywords
Post-Visit Behavior; Culinary Taste; Water Tourism Destinations
Abstract

This research aims to identify factors influencing post-visit behavior at the Lembang Wonderland water tourism destination in West Bandung. The study focuses on post-visit satisfaction, actions, and the use or disposal of experiences. Using factor analysis, data were gathered from 388 respondents sampled from a population of 13,488 visitors and analyzed with SPSS version 26. Results revealed two primary factors: the Service Factor with a loading factor of 0.762 and Culinary Taste with a loading factor of 0.789. Security emerged as the dominant indicator influencing post-visit behavior, with a loading factor of 0.812. This finding emphasizes the critical role of safety in encouraging repeat visits and positive word-of-mouth recommendations. The results offer valuable insights for tourism managers to develop strategies to enhance visitor experiences, increase loyalty, and boost revisit rates.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
12 September 2025
ISBN
978-94-6463-817-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-817-2_21How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hariyanto Hariyanto
AU  - Agus Rahayu
AU  - Lili Adi Wibowo
PY  - 2025
DA  - 2025/09/12
TI  - Post-Visit Behavior Analysis in a Water-Based Tourism Destination
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 167
EP  - 176
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_21
DO  - 10.2991/978-94-6463-817-2_21
ID  - Hariyanto2025
ER  -