Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

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Financial Behavior Bias in Investment Decisions of The Millennial Generation

Authors
Rita Satria1, *, Nugraha Nugraha1, Imas Purnamasari1, Maya Sari1
1Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: ritasatria@upi.edu
Corresponding Author
Rita Satria
Available Online 12 September 2025.
DOI
10.2991/978-94-6463-817-2_57How to use a DOI?
Keywords
Financial Behavior Bias; Millennial Generation; Herding; Over Confidence; Mental Accounting
Abstract

Investment is not free from risk. There is no guarantee that the investment will always bring profits. Although risk cannot be eliminated, millennial investors can carry out effective risk management in their investments to minimize the possibility of losses they will suffer. This research uses an exploratory survey method, a research method that uses a population. The data used is a population sample so that descriptions and relationships between variables are found. This method is limited to a sample survey, which aims to test the hypothesis formulated using a questionnaire containing questions about the variables studied. The findings are that investors do not always behave rationally, do not deviate, and can be modeled quantitatively. The evidence that has been identified is related to behavior-based research, which tries to reveal the decision-making process in the corridors of psychology, showing that humans are rational creatures who prioritize aspects of rationality, even though the process leads to These aspects can vary.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
12 September 2025
ISBN
978-94-6463-817-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-817-2_57How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rita Satria
AU  - Nugraha Nugraha
AU  - Imas Purnamasari
AU  - Maya Sari
PY  - 2025
DA  - 2025/09/12
TI  - Financial Behavior Bias in Investment Decisions of The Millennial Generation
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 467
EP  - 471
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_57
DO  - 10.2991/978-94-6463-817-2_57
ID  - Satria2025
ER  -