Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

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Tourism Development Strategy to Improve the Tourism of Karawang District, West Java, Indonesia

Authors
Anggi Pasca Arnu1, *, Syamsul Hadi Senen1, Agus Rahayu1, Lili Adi Wibowo1, Ajat Sudrajat1
1Universitas Pendidikan Indonesia , Bandung, Indonesia
*Corresponding author. Email: anggi.pasca@upi.edu
Corresponding Author
Anggi Pasca Arnu
Available Online 12 September 2025.
DOI
10.2991/978-94-6463-817-2_129How to use a DOI?
Keywords
Development Strategy; Human Resources; Karawang District Tourism; Marketing; Tourism Development
Abstract

Tourism is a promising business opportunity that can benefit the creative economy in the region. Karawang City, the largest industrial city in Indonesia, offers a unique blend of natural beauty, agricultural heritage, and historical significance. Based on compiled data, 1,762 factories were operating in this district. This, coupled with a population of 2,370,488, including migrants, expatriates, and local residents, indicates significant tourism potential. However, this potential has yet to be fully realized. Tourist visits have not increased, nor has the welfare of local communities, particularly in tourist areas, improved. This research aims to devise an optimal strategy for harnessing tourism potential. Employing a qualitative descriptive approach, it utilizes the TOWS matrix, along with established tourism development indicators and the AHP (Analytical Hierarchy Process) tool, to select and prioritize these indicators. Data collection techniques were conducted through interviews with officials from the tourism and culture office, observation, and questionnaires. The results of the TOWS analysis of development strategies that must be carried out show a position in Quadrant I, namely an aggressive strategy. To take advantage of this great opportunity, full support from the local government is needed, such as policies and infrastructure development and attracting more investors as a third party in developing tourism destinations.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
12 September 2025
ISBN
978-94-6463-817-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-817-2_129How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Anggi Pasca Arnu
AU  - Syamsul Hadi Senen
AU  - Agus Rahayu
AU  - Lili Adi Wibowo
AU  - Ajat Sudrajat
PY  - 2025
DA  - 2025/09/12
TI  - Tourism Development Strategy to Improve the Tourism of Karawang District, West Java, Indonesia
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 1089
EP  - 1095
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_129
DO  - 10.2991/978-94-6463-817-2_129
ID  - Arnu2025
ER  -