Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

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Exploring the Factors That Influence Digital Literacy in the West Sumatra Tourism Sector

Authors
Alfi Syahrah Siregar1, Ratih Hurriyanti1, Heny Hendrayati1, Vanessa Gaffar1, *
1Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: vanessa@upi.edu
Corresponding Author
Vanessa Gaffar
Available Online 12 September 2025.
DOI
10.2991/978-94-6463-817-2_73How to use a DOI?
Keywords
digital literacy; digital literacy competencies; digital creativity and interaction; digital communication skills
Abstract

The development of the industrial revolution and information technology has changed the outlook of the global economy with a paradigm shift from traditional economic practices towards broader digitalization. As one of the drivers of the Indonesian economy, the tourism sector is also affected by the impact of digital transformation. As part of Indonesia, West Sumatra has great potential to attract tourists as it is rich in natural and cultural resources. However, the level of utilization of digital platforms in travel planning is still low. Therefore, businesses need to identify the digital literacy factors that influence tourists’ choice of destination. This study aims to explore the factors that influence digital literacy in the tourism sector in West Sumatra. The questionnaire was distributed to 300 respondents who had visited West Sumatra, with a response rate of 83%. Exploratory Factor Analysis (EFA) was conducted using SPSS version 24.0 for Windows. Validity and reliability tests were performed using Cronbach’s Alpha. The results showed that digital literacy among tourists in West Sumatra was influenced by three main factors: digital literacy competence, digital creativity and interaction, and digital communication skills. These factors are essential for destination owners to consider when formulating their strategic plans to increase its competitive levels and attract more visitors.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
12 September 2025
ISBN
978-94-6463-817-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-817-2_73How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Alfi Syahrah Siregar
AU  - Ratih Hurriyanti
AU  - Heny Hendrayati
AU  - Vanessa Gaffar
PY  - 2025
DA  - 2025/09/12
TI  - Exploring the Factors That Influence Digital Literacy in the West Sumatra Tourism Sector
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 633
EP  - 640
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_73
DO  - 10.2991/978-94-6463-817-2_73
ID  - Siregar2025
ER  -