Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

<Previous Article In Volume
Next Article In Volume>

Digital Bank: The Role of Corporate Reputation in Driving Adoption Digital Banking of Traditional Banks on A Different Generation

Authors
Ihwan Sutardiyanta1, *, Ratih Hurriyati1, Heny Hendrayati1
1Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: ihwans@upi.edu
Corresponding Author
Ihwan Sutardiyanta
Available Online 12 September 2025.
DOI
10.2991/978-94-6463-817-2_71How to use a DOI?
Keywords
Corporate Reputation; Digital Banking; Generation X and Y; Traditional Bank
Abstract

This research focuses on the role of corporate reputation in influencing the X and Millennial Generations adoption of digital banking services. This study aims to examine how ease of use and government/regulatory support influence the adoption of digital banking services through corporate reputation as intermediaries. This quantitative study uses a survey approach and path analysis to test the relationship between ease of use variables, government support, and corporate reputation variables as moderating variables in digital banking adoption. The study population consists of X and Y Generations in Indonesia and uses a purposive sampling technique of 100 samples. This study concludes that perception of usability directly influences usage intention, but company reputation does not strengthen this relationship. Government support has no direct influence on the intention to use digital banking. The contribution of this research lies in understanding the dynamics between these factors and the adoption of digital services, as well as the practical implications for effective digital banking strategies.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
12 September 2025
ISBN
978-94-6463-817-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-817-2_71How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ihwan Sutardiyanta
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2025
DA  - 2025/09/12
TI  - Digital Bank: The Role of Corporate Reputation in Driving Adoption Digital Banking of Traditional Banks on A Different Generation
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 619
EP  - 625
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_71
DO  - 10.2991/978-94-6463-817-2_71
ID  - Sutardiyanta2025
ER  -