Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

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Analysis of AAPL Sentiment and Investor Behavior Toward Apple Lawsuit Case

Authors
Andrieta Shintia Dewi1, *, Fazri Evrizal Muharam1
1School of Economic and Business, Telkom University, Bandung, Indonesia
*Corresponding author. Email: andrieta@telkomuniversity.ac.id
Corresponding Author
Andrieta Shintia Dewi
Available Online 12 September 2025.
DOI
10.2991/978-94-6463-817-2_24How to use a DOI?
Keywords
Investor Sentiment; Apple Legal Case; Naïve Bayes; Psychological Biases; Behavioral Finance
Abstract

Apple is a significant company that draws investors’ attention due to its various legal issues. When encountering problems, investors must make decisions that involve both rational and irrational aspects and are often influenced by psychological biases. These biases can affect their judgment, leading to investment decisions that may not always align with objective financial analysis. This study aims to analyze investor sentiment towards the two legal cases faced by Apple and relate it to behavioral finance theory. Using the Naïve Bayes classification method, we analyzed 16,955 tweets from X social media related to these cases and achieved a classification accuracy of 76%. The analysis results show that positive sentiment is more dominant than neutral and negative sentiment. These findings indicate that despite Apple’s involvement in significant legal issues, investor perceptions remain optimistic about the company’s prospects and stock value. This suggests that investor behavior is influenced by psychological biases such as overconfidence, representativeness, and availability, which are essential to consider in investment decisions. Understanding these biases can provide valuable insights for investors and policymakers in developing strategies to mitigate their impact and improve financial decision-making.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
12 September 2025
ISBN
978-94-6463-817-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-817-2_24How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Andrieta Shintia Dewi
AU  - Fazri Evrizal Muharam
PY  - 2025
DA  - 2025/09/12
TI  - Analysis of AAPL Sentiment and Investor Behavior Toward Apple Lawsuit Case
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 192
EP  - 198
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_24
DO  - 10.2991/978-94-6463-817-2_24
ID  - Dewi2025
ER  -