Strategic Business Canvas: Integration of Business Model Canvas and Strategic Management Process in Enhancing Competitive Advantage

DOI

10.2991/978-94-6463-817-2_127How to use a DOI?

Keywords

Business Model Canvas; Strategic Management Process; Strategic Business Canvas; Environmental Scanning; Competitive Advantage

Abstract

In an increasingly competitive business era, companies must adopt a framework that integrates business model design with strategic management processes. Business Model Canvas has become a popular tool for describing business models. However, a more holistic approach is needed to address the complexity of the business environment. This article explores the integration of Business Model Canvas with the Strategic Management Process, resulting in a new framework called Strategic Business Canvas. The research method used is a literature review with an analysis of relevant literature. The research findings indicate that Strategic Business Canvas can provide a comprehensive view of the business model while allowing competitor monitoring and PESTLE analysis in the environmental scanning stage and monitoring Key Performance Indicators (KPIs) in the evaluation and control stage. The study concludes that integrating these two frameworks can improve a company’s ability to respond to market changes and make more informed decisions. Future research is recommended to test the application of Strategic Business Canvas in various industries to measure its effective-ness empirically.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Danang Kusnanto
AU  - Suryana Suryana
AU  - Agus Rahayu
AU  - Lili Adi Wibowo
PY  - 2025
DA  - 2025/09/12
TI  - Strategic Business Canvas: Integration of Business Model Canvas and Strategic Management Process in Enhancing Competitive Advantage
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 1069
EP  - 1074
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_127
DO  - 10.2991/978-94-6463-817-2_127
ID  - Kusnanto2025
ER  -