Enhancing Fintech Lending Business Resilience through the Alignment of Generic Strategies and Entrepreneurial Orientation

Larisa Yohanna; Suryana Suryana; Agus Rahayu; Lili Adi Wibowo; Chairul Furqon

doi:10.2991/978-94-6463-817-2_125

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Enhancing Fintech Lending Business Resilience through the Alignment of Generic Strategies and Entrepreneurial Orientation

Authors

Larisa Yohanna¹^{, *}, Suryana Suryana¹, Agus Rahayu¹, Lili Adi Wibowo¹, Chairul Furqon¹

¹Universitas Pendidikan Indonesia, 40154, Bandung, Indonesia

^*Corresponding author. Email: larisayohanna@upi.edu

Corresponding Author

Larisa Yohanna

Available Online 12 September 2025.

DOI: 10.2991/978-94-6463-817-2_125 How to use a DOI?
Keywords: Business Resilience; Generic Strategies; Entrepreneurial Orientation; Fintech Lending; Porter’s Generic Strategy
Abstract: The realm of Fintech lending has expanded swiftly, altering the landscape of financial services. Nevertheless, this expansion presents challenges and ambiguities. This paper aims to explore how harmonizing Porter’s Generic Strategy and Entrepreneurial Orientation can enhance the business resilience of Fintech lending firms. Findings from the thematic literature review indicate that aligning generic strategy with entrepreneurial characteristics can bolster the resilience of Fintech lending activities. However, the efficacy of alignment is impacted by other contextual elements, like market dynamics, regulatory frameworks, and technological infrastructure. Examining existing literature reveals gaps in current knowledge, particularly the limited research explicitly focusing on aligning these dimensions within Fintech lending. The proposed theoretical framework establishes the foundation for further exploration to promote comprehension of the resilience of the Fintech lending industry.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
Series: Advances in Economics, Business and Management Research
Publication Date: 12 September 2025
ISBN: 978-94-6463-817-2
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-817-2_125 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Larisa Yohanna
AU  - Suryana Suryana
AU  - Agus Rahayu
AU  - Lili Adi Wibowo
AU  - Chairul Furqon
PY  - 2025
DA  - 2025/09/12
TI  - Enhancing Fintech Lending Business Resilience through the Alignment of Generic Strategies and Entrepreneurial Orientation
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 1054
EP  - 1062
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_125
DO  - 10.2991/978-94-6463-817-2_125
ID  - Yohanna2025
ER  -

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