Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)

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Impact of Omnichannel on Firm Performance: A Systematic Literature Review

Authors
Maria Dolorosa Kusuma Perdani1, *, Ratih Hurriyati1, Heny Hendrayati1
1Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: maria_dkp@upi.edu
Corresponding Author
Maria Dolorosa Kusuma Perdani
Available Online 12 September 2025.
DOI
10.2991/978-94-6463-817-2_76How to use a DOI?
Keywords
Omnichannel; Firm Performance; Logistic; Supply Chain; Technology
Abstract

Omnichannel strategies are becoming increasingly important in today’s competitive business environment. The increasing use of multiple channels by consumers means companies face the challenge of integrating various sales channels to provide a smooth and consistent customer experience. This systematic literature review explores omnichannel strategy’s impact on company performance over the last 10 years. Based on inclusion and exclusion criteria, 18 articles from the Scopus database were found for further analysis. Overall, the literature’s insights provide information for companies looking to implement or update their omnichannel strategies. Cost efficiency, better customer data collection and analysis, and gaining a competitive advantage in the global market were the impacts of companies implementing an omnichannel strategy. A holistic approach to omnichannel that integrates new technologies, customer experience, logistics, and supply chain can significantly impact company performance across various industries.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
12 September 2025
ISBN
978-94-6463-817-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-817-2_76How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Maria Dolorosa Kusuma Perdani
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2025
DA  - 2025/09/12
TI  - Impact of Omnichannel on Firm Performance: A Systematic Literature Review
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 654
EP  - 660
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_76
DO  - 10.2991/978-94-6463-817-2_76
ID  - Perdani2025
ER  -