The Impact of Competency Certification and Marketing Mix on the Training Intention in the ICT Training and Certification Sector

DOI

10.2991/978-94-6463-817-2_47How to use a DOI?

Keywords

Competency Certification; Information Communication; Mix Marketing

Abstract

The unemployment rate in Indonesia in 2022 remains notably high. According to the Central Statistics Agency, the highest unemployment is observed among vocational high school (Sekolah Menengah Kejuruan - SMK) and high school (Sekolah Menengah Atas - SMA) graduates. To mitigate unemployment rates among graduates, the government has implemented vocational education and training programs to enhance the performance and skills of human resources to prepare them for a better job market. These vocational education and training programs also require obtaining a competency certification to add value to one’s qualifications in the workforce. However, the industry has not yet fully mandated the necessity of competency certification for every job candidate. This study aims to analyze the impact of competency certification on the interest in technical training in the field of Information and Communication Technology (ICT) and to examine the influence of the marketing mix on the interest in participating in ICT training at the Center for Training and Development of Information and Communication Technology. The findings of this study indicate that the Product factor has the most significant impact on training interest, while certification testing and the Price have a relatively low influence on the interest in participating in technical training in the ICT field.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Andry Rivan Sumara
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2025
DA  - 2025/09/12
TI  - The Impact of Competency Certification and Marketing Mix on the Training Intention in the ICT Training and Certification Sector
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 384
EP  - 392
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_47
DO  - 10.2991/978-94-6463-817-2_47
ID  - Sumara2025
ER  -