Modeling Repurchase Interest in Traditional Food from The Perspective of Generation Z Women

DOI

10.2991/978-94-6463-817-2_51How to use a DOI?

Keywords

Consumer; Experience; Food; Repurchase; Traditional

Abstract

Generation Z is more exposed to Western cultural patterns, including when choosing food. This causes interest in repurchasing traditional food among Generation Z to be very low. This study explored how consumer experience influences the interest in purchasing traditional food among Generation Z. This research employed a quantitative approach, gathering data through questionnaires distributed to 100 participants using a purposive accidental sampling method. This study focuses on women from Generation Z who enjoy purchasing food, drawn from a total population of 490,005 individuals. The analysis of the data was conducted using the SEM-PLS technique. Findings revealed that the likelihood of repurchasing traditional food is significantly affected by various aspects of consumer experience. Factors such as pride in consuming traditional food, rich in nutrition, affordable prices, satisfying service, and online service satisfaction are reflections of consumer experience variables that contribute to repurchase interest in traditional food among Generation Z women, and the research model shows the level of fit at the NFI value.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ajat Sudrajat
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2025
DA  - 2025/09/12
TI  - Modeling Repurchase Interest in Traditional Food from The Perspective of Generation Z Women
BT  - Proceedings of the 9th Global Conference on Business, Management and Entrepreneurship (GCBME 2024)
PB  - Atlantis Press
SP  - 418
EP  - 425
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-817-2_51
DO  - 10.2991/978-94-6463-817-2_51
ID  - Sudrajat2025
ER  -