Proceedings of the International Conference on Applied Arts, Design, and Sustainability (ICAADS 2025)

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Examining Digital Animation’s Influence on Maternal Learning through Modified Uses and Gratification Theory Lens

Authors
Nene Tei-Narh1, 2, *, Harry Barton Essel2, Akosua Tachie-Menson1, 2
1Department of Fashion Design and Textiles, Faculty of Applied Arts, Accra Technical University, Accra, Ghana
2Department of Educational Studies in Science and Technology, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana
*Corresponding author. Email: ntei-narh@atu.edu.gh
Corresponding Author
Nene Tei-Narh
Available Online 24 December 2025.
DOI
10.2991/978-2-38476-527-0_9How to use a DOI?
Keywords
Antenatal education; Digital animation; Maternal learning; Cognitive load; Uses and Gratification Theory
Abstract

In response to the growing need for more engaging and effective antenatal education strategies, this study assessed the instructional impact of a digital interactive animation intervention compared to traditional verbal tuition among expectant mothers at the Greater Accra Regional Hospital (GARH), Ghana. Drawing on a modified Uses and Gratification Theory (U&GT) framework, – motivation, cognitive load, perceived convenience, enjoyment, concentration and educational value were quantitatively examined. An experimental design was adopted with a control group (n = 30) and an intervention group (n = 30). Welch’s t-test revealed statistically significant differences in favour of the animation group across all constructs (p < .001), with large to extremely large effect sizes. ANCOVA further confirmed the robustness of these findings, identifying digital competence and age as significant covariates. The results highlight the pedagogical value of animation-based learning in maternal care, supporting its integration into antenatal education, especially within low-resource settings. Findings also underscore the need to consider learner background characteristics in the design and deployment of digital interventions.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Arts, Design, and Sustainability (ICAADS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
24 December 2025
ISBN
978-2-38476-527-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-527-0_9How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nene Tei-Narh
AU  - Harry Barton Essel
AU  - Akosua Tachie-Menson
PY  - 2025
DA  - 2025/12/24
TI  - Examining Digital Animation’s Influence on Maternal Learning through Modified Uses and Gratification Theory Lens
BT  - Proceedings of the International Conference on Applied Arts, Design, and Sustainability (ICAADS 2025)
PB  - Atlantis Press
SP  - 130
EP  - 150
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-527-0_9
DO  - 10.2991/978-2-38476-527-0_9
ID  - Tei-Narh2025
ER  -