Proceedings of the 3rd International Conference on Artificial Intelligence in Economics, Finance and Management (ICAIEFM 2025)

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Strengthening Climate Resilience Through Mindful Consumption: Community Practices and Economic Reflections from The Tidal Flood-Affected Community of Edakochi, Kerala

Authors
T. J. Santhimol1, *, K. K. Anoop2
1Doctoral Student, Department of Business Administration & Management, Kerala University of Fisheries and Ocean Studies, Kochi, India
2Assistant Professor, Department of Business Administration & Management, Kerala University of Fisheries and Ocean Studies, Kochi, India
*Corresponding author. Email: tjsanthimol@gmail.com
Corresponding Author
T. J. Santhimol
Available Online 6 November 2025.
DOI
10.2991/978-94-6463-896-7_22How to use a DOI?
Keywords
Mindful Consumption; Climate Resilience; Tidal Flooding; Behavioural Adaptation; Sustainable Practices
Abstract

The present study investigates the adoption of mindful consumption as a climate resilience strategy by people in Edakochi, Kerala, a coastal area that is often affected by tidal flooding. It focuses on behavioural adjustments that go beyond conventional infrastructure-based fixes. The four aspects of mindful consumption acquisitive temperance, aspirational temperance, repetitive temperance, and flood-specific consumption behaviours, are examined in this study using a structured questionnaire given to 100 residents. Despite the moderate adoption of sustainable practices like repair, reuse, and flood-resilient shopping, the results show that status-driven and impulse buying behaviours continue to exist. The study emphasizes how consumption decisions made by the community might improve its ability to adapt to environmental issues. In the end, mindful consumption is presented as a useful strategy for adaptation and survival in climate-vulnerable environments, in addition to being an ecological ethic.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Artificial Intelligence in Economics, Finance and Management (ICAIEFM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
6 November 2025
ISBN
978-94-6463-896-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-896-7_22How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - T. J. Santhimol
AU  - K. K. Anoop
PY  - 2025
DA  - 2025/11/06
TI  - Strengthening Climate Resilience Through Mindful Consumption: Community Practices and Economic Reflections from The Tidal Flood-Affected Community of Edakochi, Kerala
BT  - Proceedings of the 3rd International Conference on Artificial Intelligence in Economics, Finance and Management (ICAIEFM 2025)
PB  - Atlantis Press
SP  - 427
EP  - 438
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-896-7_22
DO  - 10.2991/978-94-6463-896-7_22
ID  - Santhimol2025
ER  -