Proceedings of the International Conference on Artificial Intelligence and Machine Learning for Agro-Ecosystems (ICAIML-AE 2026)

International Conference on Artificial Intelligence and Machine Learning for Agro-Ecosystems (ICAIML-AE 2026)

📍Pune, India🗓️ 2-3 July 2026
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Sustainable Investment Trends Among Retail Investor in Pune: - A Behavioral Study on Investment Preferences and the role of Artificial Intelligence in Decision Making

Authors
Pallavi Ingale1, *, Karthika Devan2, Arati Bhokare3, Ashish Bhasme4, Priyanka Patil5, Chirag Bafna6
1Assistant Professor, Department of Management Studies, Vishwakarma University, Pune, Maharashtra, India
2Assistant Professor, Department Commerce and Management, Vishwakarma University, Pune, Maharashtra, India
3Assistant Professor, DKTES’s Department of Management Studies, Ichalkaranji, Maharashtra, India
4Assistant Professor, School of Computing, MIT Art, Design and Technology University, Pune, Maharashtra, India
5Associate Professor, DKTES’s Department of Management Studies, Ichalkaranji, Maharashtra, India
6Department of Management Studies, Vishwakarma University, Pune, Maharashtra, India
*Corresponding author. Email: pallavi.ingale@vupune.ac.in
Corresponding Author
Pallavi Ingale
Available Online 9 October 2026.
DOI
10.2991/978-94-6239-791-0_26How to use a DOI?
Keywords
Sustainable Investment; ESG Investing; Retail Investor Behavior; Artificial Intelligence; Green Bonds; ESG Mutual Funds; Behavioral Finance; Sustainable Finance; Robo-Advisors
Abstract

Sustainable investment has developed as an increasingly important theme in financial markets as environmental, social, and governance (ESG) reflections gain bigger attention alongside financial returns. At the same time, advances in Artificial Intelligence (AI) are reshaping investment decision-making through improved access to information, analytical support, and personalized investment insights. Despite the growing availability of ESG investment products in India, retail investor participation remains comparatively limited.

This study examines emerging trends in sustainable investment among retail investors in Pune, Maharashtra, with a focus on investor awareness, perceptions, investment preferences and the role of AI in investment decision making. The main cornerstone of this study is Behavioral perception employing explanatory and investigative research on both the primary and secondary data. A little over hundred participated in the primary data collected using a well-designed survey, which was later analyzed using co-relation analysis. independent sample t-test and descriptive statistics.

Inadequate awareness of ESG concepts, apprehensions about risk-returns and dearth of transparent information were identified amongst the retail investors for sustainable investment. Though probable monetary return, social benefit and environmental consequences surfaced as the core determinant towards investment. The results also highlighted statistically that sustainable investment preferences were not impacted by gender. Despite the availability of AI driven evaluation for investment, the results indicate that people tend to ultimately depend on human judgments for investment.

This study determines that cultivating ESG knowledge through sustained training and fostering transparency to ESC practices and sponsoring responsible AI integration will boost Indian investors to embrace sustainable investment practices.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Artificial Intelligence and Machine Learning for Agro-Ecosystems (ICAIML-AE 2026)
Series
Advances in Intelligent Systems Research
Publication Date
9 October 2026
ISBN
978-94-6239-791-0
ISSN
1951-6851
DOI
10.2991/978-94-6239-791-0_26How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Pallavi Ingale
AU  - Karthika Devan
AU  - Arati Bhokare
AU  - Ashish Bhasme
AU  - Priyanka Patil
AU  - Chirag Bafna
PY  - 2026
DA  - 2026/10/09
TI  - Sustainable Investment Trends Among Retail Investor in Pune: - A Behavioral Study on Investment Preferences and the role of Artificial Intelligence in Decision Making
BT  - Proceedings of the International Conference on Artificial Intelligence and Machine Learning for Agro-Ecosystems (ICAIML-AE 2026)
PB  - Atlantis Press
SP  - 349
EP  - 369
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6239-791-0_26
DO  - 10.2991/978-94-6239-791-0_26
ID  - Ingale2026
ER  -