Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

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Optimising Revenue and Sustainability through Cross-Selling Renewable Energy Certificates: A Case Study of PLN

Authors
Muhammad Reza Fadhilah1, *
1Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: muhammad.reza50@pln.co.id
Corresponding Author
Muhammad Reza Fadhilah
Available Online 30 July 2025.
DOI
10.2991/978-94-6463-758-8_64How to use a DOI?
Keywords
Renewable Energy Certificates (REC); cross-selling; green branding; temporary power solutions; Green Power Pass
Abstract

The global shift towards sustainability has prompted new opportunities for integrating Renewable Energy Certificates (REC) with temporary electricity services. This study investigates the effectiveness of bundling REC with temporary power solutions through cross-selling and branding strategies, focusing on PLN’s Green Power Pass. The objective was to assess how these strategies enhance customer adoption, increase revenue, and support sustainability goals. A mixed-methods approach was used, combining Empathy Mapping, Situation Analysis, and a Feasibility Study. Data was collected through semi-structured interviews with 25 stakeholders and observations from live events. Quantitative analysis of REC and electricity sales was also conducted to assess financial performance. Key findings showed that REC sales contributed Rp 17,909,850 over four months, with high customer satisfaction regarding the service’s environmental impact. The Green Power Pass reduced carbon emissions and noise pollution compared to traditional diesel-powered solutions. However, the study’s scope is limited to a short time frame and specific industries. The results suggest bundling REC with temporary power solutions offers a viable way to increase revenue while promoting sustainability. Future research should explore long-term scalability and the role of emerging technologies in optimising such services.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2025
ISBN
978-94-6463-758-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-758-8_64How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Muhammad Reza Fadhilah
PY  - 2025
DA  - 2025/07/30
TI  - Optimising Revenue and Sustainability through Cross-Selling Renewable Energy Certificates: A Case Study of PLN
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 747
EP  - 756
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_64
DO  - 10.2991/978-94-6463-758-8_64
ID  - Fadhilah2025
ER  -