Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

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Tanjung Bira Beach Tourism Area: Sustainable Tourism Management Strategy

Authors
Diza Amalia1, *
1Hasanuddin University, Magister Program, Management, Makassar, Indonesia
*Corresponding author. Email: dizaamaliaa23@gmail.com
Corresponding Author
Diza Amalia
Available Online 30 July 2025.
DOI
10.2991/978-94-6463-758-8_76How to use a DOI?
Keywords
Management; Strategy; Sustainable; Tourism
Abstract

Tanjung Bira Beach tourism area is a unique characteristic in Indonesia. The existence of this beach, therefore, has not been well managed so that its potential cannot be maximized. The purpose of this study is to analyze the potential, weaknesses, opportunities, and threats in the management of Tanjung Bira Beach tourism area and determine how to determine strategies for sustainable management of Tanjung Bira Beach tourism area. Respondents of this research are traders who sell at Tanjung Bira Beach as many as 2 people, boat service fishermen around Tanjung Bira Beach area 2 people, lodging managers around Tanjung Bira Beach tourist area as many as 2 people, Tanjung Bira Tourism Area manager as many as 1 person, visitors to Tanjung Bira Beach tourist area as many as 2 people. SWOT analysis was conducted in this study with the aim of knowing the strategy in managing this tourist area. The results showed that tourism facilities, especially water, cleanliness and regeneration of tourism actors are sources of problems so that a sustainable management strategy is needed so that tourism and the economy around Tanjung Bira Beach are growing.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2025
ISBN
978-94-6463-758-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-758-8_76How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Diza Amalia
PY  - 2025
DA  - 2025/07/30
TI  - Tanjung Bira Beach Tourism Area: Sustainable Tourism Management Strategy
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 914
EP  - 920
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_76
DO  - 10.2991/978-94-6463-758-8_76
ID  - Amalia2025
ER  -