Business Development Strategy For Sustainability at Move Up Coffe Shop

DOI

10.2991/978-94-6463-758-8_96How to use a DOI?

Keywords

Business Development; Coffee Shop; SWOT

Abstract

Coffee shops are places to gather and relax while drinking coffee. One of the coffee shops in the southern city of Makassar that has a strategic place is Move Up with a vintage concept. This research was conducted at Move Up. The purpose of this study is to determine the internal and external factors in the development of Move Up and to determine the strategies contained in the development of Move Up using SWOT analysis, to determine which alternative strategies should be used. This research uses a qualitative descriptive approach. After knowing the internal and external aspects and then making a SWOT matrix, the alternative strategies obtained are (SO) Do collabs with brands and food vloggers more often and upload them on social media. (S2,O2), Maintaining the vintage concept that is often used for yearbooks/preweed and uploading it more often on social media (S5,O2,O5) (WO) Make offers for customers and upload them on social media. (W1,W5,O2), Add more menu variations from existing ones (W2,O1), (WO) Make offers for customers and upload them on social media (W1,W5,O2), Add more menu variations from existing ones (W2,O1), (WO) Recruit employees who are trained in their fields. (W4,T3,T4), Increase interesting content on social media (W1,T1).

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Nur Azizah Abidin
PY  - 2025
DA  - 2025/07/30
TI  - Business Development Strategy For Sustainability at Move Up Coffe Shop
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 1179
EP  - 1188
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_96
DO  - 10.2991/978-94-6463-758-8_96
ID  - Abidin2025
ER  -