Technology Acceptance Model (Tam) Study on Electric Vehicle Adoption in Indonesia: The Influence of Perception of Convenience and Benefits with Gender as Moderation

DOI

10.2991/978-94-6463-758-8_242How to use a DOI?

Keywords

Electric Vehicles; Technology Acceptance Model; Perception of Convenience; Perception of Benefits; Gender

Abstract

The adoption of electric vehicles (EVs) is gaining global traction due to their environmental benefits and energy efficiency. However, public acceptance remains a significant challenge, especially in developing countries such as Indonesia, where infrastructure and societal perceptions vary. This study aims to analyze the impact of perception of convenience and perception of benefits on the intention to use electric vehicles, with gender as a moderating variable. Using the Technology Acceptance Model (TAM) as a framework, a quantitative survey was conducted with 120 respondents in major Indonesian cities, collecting data through an online questionnaire. The results indicate that both perception of convenience and perception of benefits significantly influence the intention to use electric vehicles, highlighting that ease of operational use and long-term economic benefits are key factors driving adoption. Gender analysis through Multi-Group Analysis (MGA) reveals that perception of convenience is a stronger predictor of adoption among males, while perception of benefits influences both genders equally. These findings suggest that marketing strategies should emphasize operational ease for males and highlight long-term environmental benefits for both genders to enhance EV adoption rates. Additionally, the study underscores the importance of expanding charging infrastructure to strengthen public perceptions of EV convenience. This study contributes valuable insights for policymakers, manufacturers, and marketers in promoting electric vehicle adoption in Indonesia and provides a foundation for future research on demographic factors influencing technology adoption.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hamka Mansyur
PY  - 2025
DA  - 2025/07/30
TI  - Technology Acceptance Model (Tam) Study on Electric Vehicle Adoption in Indonesia: The Influence of Perception of Convenience and Benefits with Gender as Moderation
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 2952
EP  - 2958
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_242
DO  - 10.2991/978-94-6463-758-8_242
ID  - Mansyur2025
ER  -