Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

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Enhancing Pro-Environmental Behaviour through Green HRM: A Study in the Green Economy Framework

Authors
Ina Novitawati1, *
1Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: novitawatii23a@student.unhas.ac.id
Corresponding Author
Ina Novitawati
Available Online 30 July 2025.
DOI
10.2991/978-94-6463-758-8_217How to use a DOI?
Keywords
Green HRM; Pro-Environmental Behaviour; Employee Performance; Green Economy; Theory of Planned Behaviour
Abstract

This study investigates the role of Green Human Resource Management (Green HRM) in promoting pro-environmental behaviour and enhancing employee performance within the green economy framework. Using the Theory of Planned Behaviour (TPB), the research examines how Green HRM practices—such as green recruitment, environmentally-oriented training, and sustainability-focused performance management—influence employees’ attitudes, subjective norms, and perceived behavioural control. Conducted in South Sulawesi, Indonesia, with a sample of 300 employees from key sectors, the study employs linear regression analysis to test the impact of Green HRM on pro-environmental behaviour and performance outcomes. Findings indicate that Green HRM practices significantly and positively affect both pro-environmental behaviour and employee performance, highlighting Green HRM as a strategic approach for organizations pursuing sustainability objectives. However, limitations such as regional scope and cross-sectional design suggest avenues for future longitudinal studies and cross-cultural comparisons. The study contributes to the literature by providing empirical support for TPB in Green HRM research, offering insights for organizations aiming to align HRM practices with environmental sustainability goals.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2025
ISBN
978-94-6463-758-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-758-8_217How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ina Novitawati
PY  - 2025
DA  - 2025/07/30
TI  - Enhancing Pro-Environmental Behaviour through Green HRM: A Study in the Green Economy Framework
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 2684
EP  - 2694
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_217
DO  - 10.2991/978-94-6463-758-8_217
ID  - Novitawati2025
ER  -