Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

Strategies for Green Human Resource Development to Enhance Corporate Competitiveness in the Green Economy

Authors
Sukmawarni Irad1, *, Nuraeni Kadir1, Abdul Rahman Kadir1
1Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: irads23a@student.unhas.ac.id
Corresponding Author
Sukmawarni Irad
Available Online 30 July 2025.
DOI
10.2991/978-94-6463-758-8_78How to use a DOI?
Keywords
Green Human Resource Management; Sustainability; Competitiveness; FMCG; Green Economy
Abstract

In the context of increasing urgency towards environmental sustainability, Green Human Resource Management (GHRM) has emerged as a strategic approach to align HR practices with organizational sustainability goals. This research reviews the current literature on green HRM strategies and their impact on corporate competitiveness in the green economy, with a particular focus on the fast-moving consumer goods (FMCG) sector. By integrating the perspectives of Resource-Based View (RBV), Natural Resource-Based View (NRBV), Ability-Motivation-Opportunity (AMO) theory, and Stakeholder Theory, this study aims to provide a comprehensive understanding of the implementation and effectiveness of GHRM in multinational companies. Through a systematic review of more than 10 scholarly articles published between 2010-2023, the study identifies best GHRM practices and analyzes their relationship with sustainability performance and corporate competitiveness. The main findings show that effective GHRM implementation is positively correlated with increased sustainable product innovation. This research makes a theoretical contribution by synthesizing various perspectives in GHRM analysis and expanding the understanding of the role of HR in supporting organizational sustainability.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2025
ISBN
978-94-6463-758-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-758-8_78How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Sukmawarni Irad
AU  - Nuraeni Kadir
AU  - Abdul Rahman Kadir
PY  - 2025
DA  - 2025/07/30
TI  - Strategies for Green Human Resource Development to Enhance Corporate Competitiveness in the Green Economy
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 937
EP  - 945
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_78
DO  - 10.2991/978-94-6463-758-8_78
ID  - Irad2025
ER  -