The Influence of Entrepreneurship Literacy Education on the Success of SMEs in Makassar: Implications for a Green Economy through Human Capital and Social Capital

DOI

10.2991/978-94-6463-758-8_116How to use a DOI?

Keywords

Family entrepreneurship education; human capital; social capital; success of SMEs; green economy

Abstract

This study aims to investigate the influence of family entrepreneurship literacy education on the success of SMEs in Makassar City and examine the moderating roles of human capital and social capital in this relationship. Entrepreneurship literacy education plays an important role in equipping SME actors with the knowledge and skills needed to effectively manage and grow their businesses, including the implementation of environmentally friendly business practices. This research employs a quantitative approach, involving 700 respondents who are SME actors in Makassar City. Data were obtained through a survey using questionnaires distributed to the sample respondents. The analysis was conducted using inferential statistical methods through the SMARTPLS version 3.0 software, testing hypotheses and examining moderation effects. Validity and reliability tests were performed as part of data quality assessment. The results show that the variables of family entrepreneurship education (X), human capital (Y1), and social capital (Y2) positively influence the success of SMEs (Z). These findings have significant implications for the development of a green economy, as improving entrepreneurship education and strengthening human and social capital can encourage SMEs to adopt sustainable and environmentally friendly business practices, contributing to environmental preservation and local economic sustainability.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Nurmila Nurmila
PY  - 2025
DA  - 2025/07/30
TI  - The Influence of Entrepreneurship Literacy Education on the Success of SMEs in Makassar: Implications for a Green Economy through Human Capital and Social Capital
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 1444
EP  - 1462
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_116
DO  - 10.2991/978-94-6463-758-8_116
ID  - Nurmila2025
ER  -