Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)

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Bukalapak Strategy to Face E-Commerce Competition in Indonesia

Authors
Syarif Hidayatullah1, *
1Hasanuddin University, Makassar, 90245, Indonesia
*Corresponding author. Email: hidayatullahs23a@student.unhas.ac.id
Corresponding Author
Syarif Hidayatullah
Available Online 30 July 2025.
DOI
10.2991/978-94-6463-758-8_22How to use a DOI?
Keywords
E-Commerce; Bukalapak; SWOT; IFE; EFE
Abstract

Bukalapak is the second marketplace operating in Indonesia in 2010 and is the work of local children. Competition in the marketpalce field is very tight especially the incessant foreign marketpalce such as, shopee, lazada etc. to expand to Indonesia. Therefore the purpose of this study is to make a SWOT analysis of the bukalapak company to determine the company’s position. The type of research used in this research is qualitative research by collecting clear data to obtain related information about the object being studied. Based on the research conducted, it can be concluded that the main internal factors affecting the company are the products, promos, and services offered and the lack of innovation from bukalapak, while the main external factors are the number of Indonesians who like to shop (consumerism), and prefer marketplaces to direct stores and the entry of new players with large capital. Bukalapak’s position is in quadrant 4 on SWOT so it is recommended to support the Turn Arround strategy.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 July 2025
ISBN
978-94-6463-758-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-758-8_22How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Syarif Hidayatullah
PY  - 2025
DA  - 2025/07/30
TI  - Bukalapak Strategy to Face E-Commerce Competition in Indonesia
BT  - Proceedings of the 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024)
PB  - Atlantis Press
SP  - 238
EP  - 244
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-758-8_22
DO  - 10.2991/978-94-6463-758-8_22
ID  - Hidayatullah2025
ER  -